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Market-centered and Technology-led Design Theory

Updated: Mar 22, 2022


For this particular activity, students were instructed to conduct survey asking the rest of the class to vote/rank the designs of the respective group from highest to lowest. The chart below showcases the results of the survey.

#1 Ranked Experiential Design: Coloroid Colorblind Simulator

#1 Ranked Mentor-led Design: FBc-nUxt: The Next FBc UX Design


Based on the results of the survey, the group chose Coloroid as the best one and brainstormed to improve on the initial concept of the product, keeping in mind to make it market-centered and technology-led.


M.A.D. Analysis


MISSING

  • Most colorblind simulators have colorblind simulation for those with normal vision but provides nothing to the visually impaired.

  • There is no specified way on how to change the displayed artwork in the initial design.

ANNOYING

  • Other people may not be interested in perceiving things like art, or would not like to experience how colorblind people view the world.

  • Existing colorblind simulators are applications required to be installed in people’s phones which take up space/memory in their personal devices.

  • Initial design included too many physical buttons at the side of the screen.

DISAPPOINTING

  • Current display devices only usually have normal colors in their display, and those with more accommodating features are more expensive/not used as much.

  • Although existing products are relatively cheaper, some are more harmful for the environment in the long run.


IMPROVED DESIGN

FUNCTION:

  • To simulate colorblindness (deuteranopia, protanopia, tritanopia, and achromatopsia) in viewing artworks.

  • To correct/adjust colors for the visually impaired in viewing artworks.

  • built-in battery, can also be plugged in

  • has built-in speaker to play short videos with audio

  • built-in 256GB memory to store high-resolution artworks

  • built-in Micro SD card slot for transferring artworks from the computer/laptop to the Coloroid device

  • also has Bluetooth pairing feature for transferring artworks

  • uses Dalton software technology to simulate colorblindness and adjust colors for different types of colorblindness (colorblind.tech, n.d.; pereird, n.d.).

AESTHETICS:

  • A minimalist and simple look

  • Color: Brown (wood color)

  • Size: Height 16.5 in x Length 23.38 in x Width 1 in

  • Texture: Smooth glossy finish

MATERIAL:

  • Frame is made of bamboo wood, coated in epoxy resin to ensure longevity. Ecopoxy resin is a safer and eco-friendlier alternative to epoxy resin (Johns, 2021).

  • The art viewer is a panel of LED touch screen.

MARKETING:

  • Target audience: common-visioned & colorblind individuals

  • Can be used in places for display mainly public spaces like art galleries, restaurants, etc.

  • Price range: around P35,000


MANUFACTURING:

  • Green electronic manufacturers to stay as eco-friendly as possible such as iameco, a company that creates ecologically safe computers (iameco, n.d.).


ERGONOMICS:

  • Touch screen device; the interface is simple and easy to understand so that the viewer can easily navigate through the product.

  • There is one button for the power button.

  • It is a wall-mounted display device, so users will not struggle with holding it to experience the display.




Note: This tutorial is always available in the "Settings" Menu.


CALIBRATION

CUSTOMIZED MODE FEATURE, TO BETTER CATER TO USERS' PREFERENCES


COLORBLIND SIMULATOR MODES For Normal Color Vision

*click arrow to see other modes


COLORBLIND ADJUSTER MODES

For Colorblind Vision

*click arrow to see other modes


Artwork used in demo: "Coast of France" by Jean Marc Janiaczyk


References

colorblind.tech. (n.d.). Colorblind - Dalton for Google Chrome. chrome web store. https://chrome.google.com/webstore/detail/colorblind-dalton-for-goo/afcafnelafcgjinkaeohkalmfececool?hl=en&fbclid=IwAR3SsbWBxfeeqD2O77uGxJpZhq6AEPPMRMSkfoGSCAygBjnHOJmuCR9lh28

Color Blind Vision Simulator | Color Blind Glasses Simulator. (n.d.). Pilestone. https://pilestone.com/pages/color-blindness-simulator-1

England, R. (2017, November 28). Samsung made an app that adjusts its TVs for color blindness. Engadget. https://www.engadget.com/2017-11-28-samsung-made-an-app-that-adjusts-its-tvs-for-color-blindness.html?guccounter=1&guce_referrer=aHR0cHM6Ly9sLmZhY2Vib29rLmNvbS8&guce_referrer_sig=AQAAAFWICwunFqLLLuhnL-q9zfabsADLWEi7dHQEVD6z8EvV-eeeukWAvVg8M2klPnOrvr93gI_6E

iameco. (n.d.). key3 geo1 | , geo1 | key5, geo1. Iameco. https://www.iameco.com/about-us/

Johns, J. (2021, November 11). 25 Resin Alternatives That Are Cheaper and Eco-friendly. Jae Johns. https://jaejohns.com/resin-alternatives/

pereird. (n.d.). Daltonize. chrome web store. https://chrome.google.com/webstore/detail/daltonize/obcnmdgpjakcffkcjnonpdlainhphpgh?hl=en&fbclid=IwAR0U7L89TraZ7gZYdagoBF6eotZjkT6g-z_tC9sDhvbwp9-Mi6173-dq6Rw

Types of Colour Blindness. (n.d.). Colour Blind Awareness. https://www.colourblindawareness.org/colour-blindness/types-of-colour-blindness/




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